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Financial Management

Mastering Financial Management for Strategic Growth

How to manage finances and raise capital for business growth - An introduction to financial management for non-financial managers.

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Don’t stop learning

Discover the key insights from a recent training event at the Pomeranian Science and Technology Park Gdynia, led by Michal Przybylowski, which equipped non-financial managers with essential skills to manage finances and strategically raise capital for business growth.


Introduction to Financial Management in Business

The training kicked off with an engaging introduction to financial management within a business setting, focusing on understanding different types of financial statements and their significance. Participants learned about the balance sheet, income statement, and cash flow statement, with emphasis on how to interpret these documents to make informed business decisions. This foundation is crucial for anyone involved in managing or overseeing company finances.


Importance of Cash Flow Management

A major part of the training was dedicated to the significance of managing liquidity in a business. The trainer illustrated how cash inflows and outflows directly affect a company’s day-to-day operations. Participants were shown practical examples of how effective cash flow management can prevent financial crises and support the company’s overall financial health, ensuring that businesses can meet their obligations and invest in growth opportunities.


Building and Assessing Company Value

The session on building company value explored factors that influence a company’s worth from a financial perspective. This included understanding key value drivers such as market position, intellectual property, and profit margins. Furthermore, a case studies was used to demonstrate how to conduct a company valuation, providing participants with hands-on experience in applying valuation methods.


Capital Acquisition Strategies

One of the most anticipated parts of the training involved strategies for raising capital. The discussion covered various sources of funding, including personal investments from friends and family, traditional bank loans, and venture capital. Each option was dissected to understand its suitability for different stages of business growth, from start-ups to more established enterprises looking to expand.


Benefits of Proactive Financial Management

The training emphasized the advantages of implementing strong financial management practices and using Key Performance Indicators (KPIs) from the very beginning, even in small organizations. Benefits include:

  • Improved Decision Making: With accurate financial data and metrics, managers can make more informed decisions that align with the company’s strategic goals.
  • Increased Operational Efficiency: Understanding financials helps in identifying cost-saving opportunities and optimizing resource allocation.
  • Enhanced Financial Health: Regular monitoring of financial KPIs helps in maintaining a healthy cash flow and financial stability.
  • Attractiveness to Investors: Well-managed finances and clear KPIs make a business more appealing to potential investors and partners.


Conclusion: A Path to Strategic Financial Mastery

The training session provided by the Pomeranian Science and Technology Park was not just about learning the basics of financial management – it was a comprehensive guide for non-financial managers to grasp and utilize financial information for strategic planning and growth.

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